PRSA

The PRSA or Public Relations Society of America is an organization set up to not only outline or define Public Relations and what it means, but also act as a place for a individuals or companies operating within the field to meet and communicate.  The organization is comprised of over twenty-one thousand individuals ranging from college grads just starting out in their PR careers, to seasoned industry professionals in charge of or representing some of todays top public relation firms nation wide. 

PRSA focuses its efforts in five major categories, Networking, Professional Recognition, Learning, Intelligence, and the PRSA JobCenter. Each area of focus is a resource for those interested in bettering not only themselves but their careers and futures in the field of public relations. They are also places that seasoned individuals can pass on their knowledge and offer support for up and coming members. The organization offers seminars, webinars, and conferences to better education not only those interested in working in the field of PR but also those that are seeking help in the field and want to make sure they are dealing with what the industry considers to be professionals. The have extensive material and literature on ethics and what the industry and PR field feel is appropriate and professional behavior, this alone is a huge resource for an individual looking to get into the field. The entertainment industry is a very relationship based industry, if an individual is operating or conducting himself or herself in an unethical way, chances are not only will they lose respect and business of those they are working with but also create a name or reputation for themselves and the company they represent that will spread through out the entertainment community.  This may mean that no one will want to work with them in the future.  

Over all the Public Relations Society of America is an organization that offers knowledge and community for those looking to or already dealing in the world of PR.  It acts as both an opportunity for new comers to learn and industry leaders to share!