I recently had the opportunity of sitting down and chatting with Miranda Lange over at PMA PR in Chicago, IL. Miranda has been working in the music industry for nearly two decades and was more than willing to share her knowledge and expertise with me. Publicity is something that I never intended on getting into, the opportunity just fell into my lap and after the first couple campaigns I realized it was something that I was not only passionate about, but actually rather good at. With out any formal training in the area of publicity and PR I found myself getting a lot of exposure for clients that were virtually unknown even in their local areas. Miranda got started almost the same way, she was working at an independent label when the publicity job opened up and was offered to her. Without any training or knowledge of the industry she started doing what made the most sense and really creating her own style of PR which ended up being exactly what the label and her clients were looking for.
Publicity is a service, and that service is promoting someone else's product, you can't promise it is going to get much attention but you still have to push as much as possible to get the right people hearing and talking about it. Miranda went through her normal day-to-day, and how she starts campaigns as well as how she ends them. A lot of the information was helpful and even more was very positive reenforcement to the process I had already been taking with my own campaigns. I learned more in the 50+ minute conversation with her than any book or class could hope to teach me. Overall I feel very positive about my future in the music industry and my abilities to provide a very solid service to bands in the near future.
PMA//PR
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