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Sunday, November 13, 2011

Dave Melillo's MixTape is HERE!

The much awaited release from Dave Melillo is only hours away from releasing for free all around the web. This new style release, the "Thinking of You" MixTape is fully free and meant to showcase teh versatility and stylized abilities of Dave.  Although mainly a love song based release, there is much more than simple guitars and four by four beats driving this as Dave shows growth from start to finish not just as an album but on a song by song basis.

Pulling a lot of the MixTape together during the creation and release of his recent EP "Future Focused" there is a simple flow to the complex dynamics featured one each and every track.  While not featuring any of his more RnB // POP style tracks, Dave is looking for a shift in his music career and hopes by focusing his efforts on high profile remixes of the new songs will help his current fans grow and transition with him as he makes the jump from Acoustic Singer/Song Writer to a more POP focused individual.  With projects such as Cute Is What We Aim For and Nocturnal Me Dave has a strong "Indie" following that he doesn't want to lose or upset during the transition.  This is where the MixTape really bridges the gap, even though there are some songs that may not fit into his typical style, they still have the same voice and drive behind them.  As remixes are created and passed around, Dave's current fan base can slowly develop a new idea of his potential and feel like they have been with him from the beginning.  Just in business, it is easier to keep a existing client than to find a new one.

It will be interesting to see how the release goes over, as a personal project of mine I will be focusing on keeping Dave' old contacts up to date with everything while maintaining a constant effort to find and push the MixTape to new demographics.

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