Besides the Renee Yohe project Gold Coast Music Group also has been able to secure a publicity campaign for former “Cute is What We Aim For” bassist Dave Melillo. Apart from playing bass in CIWWAF Melillo is also known for fronting and writing for his acoustic project “Nocturnal Me.” NM released a new EP earlier this year, and Dave has just recently released a five song acoustic EP to help get his name back into the spot light for his upcoming Mix Tape release entitled “Thinking of You.”
Melillo came to Gold Coast Music Group with an interest in gaining press for the mix tape after seeing their work with the Iowa natives “The Anytime” and their March release “CRAVE” GCMG was able to secure multiple high profile interviews as well as features for the band in addition to gaining them a main page feature on PureVolume which translated into over 14,000 plays within the 3 day feature. Melillo will be releasing the entire 20-song mix tape for free and is looking for as much free publicity as possible.
The guys over at GCMG plan on targeting college music blogs and news sites as well as blogs that focus on mix tape based submission and news. In addition to searching for new publications and listeners, with the release of the new EP the also plan to send the mix tape to all the people talking about it as well as the places that supported Melillo’s original work in hopes of getting old listeners excited again! Because this will be a completely free release it is important to focus energy of sites that do not charge for feature placement, as well as push hard to get any fee based publication to cut the price as a sign for good faith. GCMG feels that the record is strong enough to stand on its own, and it is only a matter of time until it takes off!
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