As Gold Coast Music Group pushes forward looking to make a name for them in this industry it was apparent that focusing on small acts would only help get their name so far. By taking the time to consider their strengths as a publicity firm and evaluate potential cliental they were able to secure new campaigns that, with the pull of the clients, will hopefully push them into that next level and help not only bring in more business, but validate them within the industry. In the next two blog posts I will be talking about two up and coming opportunities, how they came about, and GCMG’s plans for the publicity campaigns. First we will look at the new project from “To Write Love On Her Arm’s” inspiration “Renee Yohe.”
Renee is known for her books as well as being the driving force behind a teen help program “To Write Love On Her Arms,” which is set up as a support program for troubled teens dealing with drug/alcohol abuse and suicide. Renee is now finishing a full-length project that blends pop style vocals with folk driven rock. The band is currently in the end stages of the project and hopes to be releasing with in the year.
Sean from GCMG is actually very involved with the project as he not only writes for the band, but also plays guitar in the band currently. This is the main reason for GCMG being able to pick the project up. With the press from TWLOHA as well as a movie based one Renee being released in the near future, securing features in online publications such as Pitchfork, Daytrotter, and PureVolume will be rather simplistic. Besides this GCMG hopes to push the album through soundcloud and as many “free” online publications for the most cost effective press.
Once interest has been made and features secured the print publications will be alerted for not necessarily “release” date interviews and features.
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